#1 - You shall solve problems for your customer.
You will isolate a specific person with a painful problem and get paid high fees to solve it. Seek to understand your customer and their problem better than anyone else in the world. Read books, stay up to date with trends, and spend every waking moment thinking about your customer.
Solve problems for people with money as this is the easiest way to get paid the fees you want. As a Rainmaker you are not in the business of helping losers win. You are in the business of helping winners win more.
#2 - You shall be rich.
You will make a lot of money, have a lot of money, and be happy about it. Aim to make a minimum of $500,000 a year as this is when you start to feel truly “comfortable”. Avoid the poor, sick, and unlucky. Avoid snakes and negative people as they will hinder your journey to your goals. Track your cash every day and watch your checking account grow.
Understand that earning a dollar is difficult and never waste.
#3 - You shall be in fantastic shape.
You refuse to be fat. Get on the treddy and do 30-60 minutes of incline walking or jogging every day. Do bodyweight workouts so you build functional strength while staying athletic. If you’re a man, learn to defend yourself. Train in some form of martial art like BJJ or boxing.
Eat your body weight in daily protein grams. Eat whole foods and avoid ingredient lists that look like a Heisenberg experiment. Stare at yourself in the mirror every day until you can wash a load of laundry on your abs. The only 6-pack you’ll have is the one on your belly.
If you’re in fantastic shape, you’ll perform at an elite level and be able to sell more/easier.
#4 - You shall be a fantastic speaker.
You understand that 75% of the world is afraid of public speaking, so you will turn on the camera and speak.
Study the world’s greatest communicators like Donald Trump, Barack Obama, Andrew Tate, Elon Musk, and Oprah. Disregard the politics, gender, or race as you can learn something from anyone who is successful. Take notes on what you learn in a moleskine notebook and use it to help you write out your scripts and copy.
Post a video of you speaking every week to YouTube, Instagram Stories, or TikTok.
Speaking is an elite skill that the most successful people in the world master.
#5 - You shall write and produce bangers.
You will choose one main social media channel in addition to email. Write and publish content every day to that channel. Don’t listen to criticism from anyone who is poor or unsuccessful. “Hate only comes from below.”
Flex your writing muscles by writing short-form, long-form, medium-form. The length does not matter because you can do it all. Eventually you’ll reach a point where any time your fingers hit the keyboard, you create hits.
Listen to other Rainmakers who write and produce hits such as Madonna, Bieber, Eminem, Kanye West, Ed Sheeran, Calvin Harris, Mariah Carey, Adele, Halsey, Taylor Swift, Olivia Rodrigo, etc because they know how to rip. Always be in a good mood when writing and appreciate the hard work of other Rainmakers.
A Rainmaker never hates on talent, they respect it and learn from it.
#6 - You shall stay lean, green, and efficient.
You will generate millions of dollars as a 1-3 person business. Only hire when it hurts. Do not create useless partnerships or give away equity in your company for investor money.
Be extremely resourceful and make $2 or more for every $1 you spend. Aim to make $1-$10 per month for every social media follower and email subscriber you have.
Do not simp over your monthly revenue numbers. Only simp over the cash that makes it to your bank account. Then you will buy your freedom by spending it on investments that pay you passive income every month.
#7 - You shall make offers every day.
You will create a free, low, and high-ticket offer. Make every offer around the same outcome but with increasing levels of support.
Spend every day writing, creating, and telling your perfect customer about your offers. Do not eat, pet your dog, take a shower, or greet your spouse until you’ve made an offer to someone. Do not be timid or afraid to promote your offers.
No one else will make offers for you.
#8 - You shall not steal.
You will not steal other people’s sauce and put your name on it.
Pay other Rainmakers to learn their insights and ideas. Always be working to create your own sauce, but borrow from other Rainmakers and credit them for their contributions.
#9 - You shall do what you say and say what you do.
You will never say something unless you are committed to doing it. Never be late, never ghost, never leave a customer hanging, never miss a deadline.
You will become known as Reliable Ralph and will become rich and successful because of it.
#10 -You shall not be boring.
You understand that teachers are paid peanuts compared to entertainers. Seek to entertain instead of simply teaching.
Live an exciting life. Share your life to inspire others and make the haters jealous.
Always stay fun and fresh. Travel around the world to places that make you feel fun and fresh. Hang around with people who are fun and fresh.
Always look to lead by example. Do the thing before you talk about the thing.
Buy a Porsche, live in a high rise in a major city, go home to visit your family during the holidays, etc etc.
Write bangers every day and generate millions.
Then, spend those mills on living a better life and inspiring others to live a better life too.
This Substack will be about living these 10 Rainmaker Commandments.
If you found this useful, please share it. But do not rip or recreate (#8).
Thank you.
Your compadre,
Sean Anthony