3 Lessons From A $10k Cash Campaign

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What’s in today’s newsletter?

I just wrapped up the promo for my 3-Day Email Campaign Blitz.

It did $10,000 in cash collected over 10 days.  Which could’ve been a lot better.

Here are 3 lessons I learned...

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#1 Countdown timers work.

This is the first time in a long time I didn’t use Thrivecart for my checkout page.

I used Kajabi to try and keep everything in one place, but may go back to Thrivecart in the next one.

Why?

I had a lot more people than usual reaching out after the deadline, saying they didn’t know it was ending.

Yes, it happens every time.  But more so this time.  And I’m confident it’s because there wasn’t a red bar at the top of the page counting down the seconds until it closes.

There’s a reason massive companies like eBay use countdown timers.

They work… as long as the deadline is real.

#2 Last day sales never let me down.

There were 3 days in the middle of the campaign where I made no sales on this offer.

ZERO.  ZIP.  ZILCH.

That is not normal and not gonna lie… it gave me some anxiety.  To the point where I considered stopping the campaign.

But I kept on.  It was already 6-7 days in and I had to take my own advice of staying on it til the end.

And sho nuff…

$5400 in sales came on the last day.  More than 50%!

Again, the total isn’t anything to write home about.

But if we’re looking at percentages, it holds true almost every time.

Last day sales crush.

They’re one of the few things that never let me down.

#3 What you want to sell and what sells won’t always align.

This offer was targeted at people who already had a list and/or audience.

I love working with folks who already have momentum, because they’re easier to help.

And even though this made $10k, which may be a lot to some folks, it was an underperformer for my campaigns.

My conclusion for why this happened is I was selling an offer to the smallest segment of my list.

The majority of my list are still beginners and folks who are earlier on in their journey.

And there was a question that kept coming up during this campaign…

“I don’t have an email list yet but would like one.  Do you have a program around starting and growing a new email list?”

I have a course on it called Email List 1k.

But most of the folks who asked were looking for something more structured and hands-on.  Like a group, community, or cohort where we do it together.

This was a surprise to me, and possibly something I’ll roll out next month.

The lesson is what YOU want to sell and what actually sells won’t always match up.

It’s on you to find the balance.

Listen to your audience and especially your customers.

The easiest way to make more money faster is to find a hungry market, and sell them more of what they’re already buying.

Identify the pain.  Sell the painkiller.

It’s a lesson I need to be reminded of all the time.

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Overall this was an underperforming campaign, but I'll make up for it with the folks who become clients later on.

Alrighty...

That's gonna wrap up the lessons.

Comment if you like this type of post and I’ll keep doing them. 

Your compadre,

Sean Anthony