Do You Have These 3 Offers In Your Business?

The Offer Buffet

There are 3 types of offers you should have for your business.

1. Free offer (leads). I call these "Sample" offers because it gives people just a taste of what you've got.

2. Entry offer (customers). I call these "Appetizer" offers because it's a small dish within your offer stack.

3. Core offer (clients). I call these "Main Course" offers because this is the big dish, the highest ticket thing you're selling.

When you have these offers in place, you have what I call the Offer Buffet.

You can create many different offers within your buffet, but start with one of each.

Let's take a look at a real-life example.

I'm drinking my morning coffee so let's use Nespresso..

Sample - you go to the mall and see a Nespresso store. You walk into the store, are greeted by a worker, and offered a free espresso. You accept and gulp it down.

Appetizer - you enjoyed the espresso and are offered a Nespresso machine for $150. Put an espresso pod in this thing and it'll serve it up hot n ready in a few seconds. You buy it along with a monthly supply of pods.

Main Course - you've spent a year with your Nespresso machine and now want the whole shebang. Instead of just espresso, you want something that can serve up delicious Lattes and Cappuccinos too. So you head to Amazon and pick up the premium Nespresso for $900.

You love your machines so much and make drinks for your friends/family whenever they’re over. They love it and end up repeating this same process.

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Take a look around at other successful companies... big or small... and you'll see many of them use this model too.

I didn’t invent this, just found a way to make it work for me.

• People opt-in for my free guides and books

• Some of them buy a $100 workshop or training

• Some of those customers decide to work with me 1-on-1

• Happy customers and clients spread the good word and bring more people into the buffet

The Offer Buffet is how I get leads, customers, and clients every day.

And it can do the same for you too.

Your compadre,

Sean “offer buffet” Anthony