Email Newsletters Are Hot

Here's how to make yours stand out

Email newsletters are hot again.

It’s not that they ever went out of style. But with the emergence of content automation and A.I. tools like ChatGPT, as well as platforms like Substack and Beehiiv…

It’s the talk of the town again.

This is both good and bad news for email list owners.

Good news is there will be more tools, strategies, and tactics around email. We’re gonna see some pretty cool innovations over the next 2-3 years and I plan to be a contributor to that.

Bad news is there will be more competition. And whenever supply exceeds demand, it puts more pressure on you to be different.

So the question is… what can you do to separate yourself from competitors? From all the other email list owners in your niche?

One way is by sharing more about YOU. Leaning into your unique personality, experience, track record, and interests. No one is better at being you, than you (hopefully).

For example, aside from sharing personal and client case studies… whenever I talk about my interest in BJJ or working a 9-5 as a Project Manager, I get a ton of folks reaching out. They can relate to my interests and experience, so they feel a stronger connection.

Another way to be different is to do what others aren’t willing to do. Do things that are scary and difficult.

An example of this is adding YouTube videos to my emails. I started a weekly AMA series where I collect questions from my audience and answer one through video every Saturday.

You can check out AMA3 about email subject lines here.

Why did I choose video?

Because it proves I’m a real person, not A.I. And it’s something most people aren’t willing to do.

Video and public speaking is scary, especially for writers who would rather hide behind the safety of their keyboard. So if I can turn on the camera and speak, that makes me different than most of the other writers.

Make sense?

So if you have an email list… or thinking about starting one… figure out what you can do to stand out.

The worst thing you can do is try to be a copy/pasta parrot of someone else.

Now then:

If you need some inspo on how I'm doing this...

Make sure you’re subscribed to the Email Rainmaker Substack and watch how it unfolds with future posts.

Your compadre,

Sean "be different" Anthony