This Is What Your Best Clients Want
This Is What Your Best Clients Want
It's not what you think it is...
I’ve been working with the brilliant
, who runs and , for a little over a month.(Btw - I don’t use the word “brilliant” lightly. He’s legit one of the sharpest and most generous people I’ve ever met.)
In that short time he’s shared a number of insights and strategies with me that had, and will continue to have, a profound impact on my business.
Just a few examples…
I started the ER Substack after a Zoom conversation with him
I’m optimizing my content and distribution strategy after a messenger chat
I’m dialing in my core offer structure because I saw something in the wild and ran it by him
But the best part about working with Nic isn’t the new content, strategies, or tactics.
Yes, his content is rock solid.
His strategies and tactics are sound.
His track record, network, and the quality of people who vouch for him is top notch.
But the biggest value I’ve received from him is…
PERMISSION to pull the trigger!
I’ve seen the same thing with my best clients.
They don’t want or need the newest thing.
They already have the talent and idea of what they want.
They just want permission to pull the trigger, from someone who’s done what they want to do.
In my case it’s always something to do with email. Growing a list, writing banger emails, profiting with digital offers. And doing it in a way that’s super lean, profitable, and fun.
If you sell coaching, consulting, or info… remember that your best clients aren’t buying simply for new advice or shiny objects.
They’re buying to get permission to invest resources into what they “think” is the right move, but aren’t sure.
When you give them permission… you help them get out of their own way.
And when you help a high-performer get out of their own way… MAGIC happens.
Now then…
I have a gift for high-performers who want to experience some of Nic’s magic.
He was kind enough to give me a link for free 1-year access to his premium marketing and advertising newsletter. (Here’s an explanation of why he’s doing that.)
It’s available for all ER+ subscribers.
If you’re an ER+ subscriber, you can sign up below:
Keep reading with a 7-day free trial
Subscribe to Email Rainmaker to keep reading this post and get 7 days of free access to the full post archives.